SERVICES
Everything to get your brand off the ground
BRAND NAMING
OUR FLAGSHIP SERVICES
Creative research alternates between phases of group creation (brainstorming) and phases of individual creation (name writing). Our creatives have different profiles: linguists, semiologists, marketing, communication and other professionals. They speak and write in different languages, inspired by their own culture and experiences, and they use a specific methodology.
Rather than creating, we design unique and well-defined names, whether they are product, company, sign, service, public or private space names.
Our services
Creation of brand names
Creation of payoffs and/or baselines
Co-creation workshops
STRATEGIES AND RESEARCH
EVERYTHING UNDER CONTROL
Brands live in a constantly changing environment. To keep everything under control, the right questions need to be asked.
What is the competition doing? What are the other names on the market? What strategies are currently out there and which ones should we choose in order to stand out? Is our naming architecture consistent? Does it meet the expectations of the target group? Do we have a clear vision of our long-term product naming strategy? What is our brand identity and our vision for the future?
We have the keys to answer all these questions that are crucial to developing your brand.
Our services
Benchmark: competition analysis
Naming strategy
Naming architecture
Brand platform
LANGUAGE CHECKS
IN THE NAME OF LANGUAGE
We conduct linguistic and cultural audits of names to verify their perception in the target markets, for a branding strategy without boundaries.
We do this thanks to our network of 1000 native-speaking linguists and semiologists residing in over 120 countries around the world. Mastery of the language and of the reference context is essential in order to highlight the possible problems that the names might evoke within a specific culture.
These checks allow identifying the main meanings or the emotions and associations evoked by the name and the possible presence of similar brands in other sectors, making it possible to avoid exporting names which have "disastrous" meanings or assonances in a specific reference culture.
Our services
Language and cultural audits
Disaster check
In-depth linguistic-marketing tests
LEGAL CHECKS
EVERYONE IS PROTECTED
With more than two million trademarks filed each year worldwide and thirty million registered trademarks, it is as necessary as it is difficult to create an identity that is utterly unique and free.
Very often companies find a name, fall in love with it, register it as a trademark and only realise at the last minute that the name might have crippling legal problems.
Therefore, every name submitted by us is first checked for identity. We present names that have overcome several hurdles so that the choice of name is not just instinctive (I like it/I don't like it) but it has been carefully and thoroughly thought out and selected, with all the necessary information available.
Our services
Legal identity clearance search in the reference product classes in Italy and worldwide
Legal clearance search for similar trademarks (with the help of a firm specialising in IP)
DIGITAL CHECKS
ALWAYS CONNECTED
Today, a brand can coexist on the web with a name identical to another. However, it is necessary to understand in which sector, in which market and how often it is used.
And besides, who's never thought of a name that is then discovered in urban dictionary to have a vulgar or negative meaning?
This tool makes it possible to obtain an overview of the use of a name on the web, of products with identical names that exist in all sectors and to see if the desired domain is free.
Our services
In-depth web checks
Verification of domain names
